This is my final submission to the ReThink food label competition. Having been partnered with Harold McGee on this project, together we decided to focus on a redesign of the current label as a realistic approach to the implementation of a new label design in America, with the ingredients as the primary element.
The labels presented here work as a system using color to indicate food groups, a mathematically proportionate representation of ingredients by order of listing, and calling out of important nutrition facts using color of ingredient to which it references.
Simple iconography is introduced to indicate serving size and a thumbs up or thumbs down for whether a excessive amount of ingredient is good or bad. Over all it is meant to bring important information to the forefront and closer to an at a glance approach.