This is my final submission to the ReThink food label competition. Having been partnered with Harold McGee on this project, together we decided to focus on a redesign of the current label as a realistic approach to the implementation of a new label design in America, with the ingredients as the primary element.
The labels presented here work as a system using color to indicate food groups, a mathematically proportionate representation of ingredients by order of listing, and calling out of important nutrition facts using color of ingredient to which it references.
Simple iconography is introduced to indicate serving size and a thumbs up or thumbs down for whether a excessive amount of ingredient is good or bad. Over all it is meant to bring important information to the forefront and closer to an at a glance approach.
The final submissions will be posted on Good and News21 soon!
5 Comments
Congratulations on winning. I like the squares showing the proportion of each ingredient.
Beautiful design, and congratulations! There is, however, one significant grammatical error on the label: below the colored rectangle, the phrase “amount of ingredients” is wrong, and should instead be “number of ingredients.” We use “number” for things we can discretely count (5 cups of water, 1,000 grains of sand, 200 flakes of snow, 4 ingredients), and “amount” for things we can’t (water, sand, snow, Vitamin A).
And since you have a list of the amounts of each ingredient (correctly) below that, it becomes confusing. Otherwise, it’s fantastic!
Thanks Jeremy. Note taken, I will certainly correct the wording. I appreciate your comment and enthusiasm for the design!
Great design!
It’s a good way to rethink the food labeling. It’s fantastic!
I’m a nutritional science student in Taiwan.
Could I cite this food label to use on the poster of some local nutritional activities in my school?
thank you so much!
Thanks Julie! Yes, you are welcome to cite the label in your poster. A more refined version of the design can be found here within the slideshow.
Post a Comment